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SEARCH RESULTS FOR: New Zealand
Rugby World Cup fever is gripping New Zealand at the moment, which ties in nicely with my topic (sort of). Twenty teams are here to be beaten by the mighty All Blacks. (Go you good things!) OK, all the teams want to win, but only one can. Whereas our goal is to deliver the best possible books and albums, so everyone wins. How's that for cheesy? But we mean it! We have had an influx of press book orders over the last few months and nearly everybody has been over the moon about them. However not everyone has had the same warm fuzzy feeling. Why? Often it's the nature of the product itself. Press To View More >>
It was a very successful evening on Friday for our design agency ALT Group at the New Zealand Design Institute's Best Awards, where they won a total of eighteen awards, three of them, including a Gold, for the rebranding work they did with us last year: The GOLD AWARD was for the overall rebranding and visual identity project, as expressed in our new website, marketing material, logo, product photography etc. SILVER AWARD: For the Queensberry bride book, a promotional booklet designed specifically for our clients to distribute to brides and grooms, to express the Queensberry brand story and highlight To View More >>
For a country with the population of the San Francisco Bay Area, New Zealand has a lot of great photographers, and we're proud that many of them are Queensberry clients. We're delighted to say that one of the best has agreed to write for us. Johannes van Kan of Moda Fotografica has been a friend since 1993, when Heather and I first met him at NZIPP's annual conference and awards judging. Since then Johannes has qualified as a Fellow of the New Zealand Institute of Professional Photographers and was New Zealand Wedding Photographer of the Year in 2004 and 2005, and winner of the New Zealand Wedding To View More >>
When was the last time you opened one of these? Ours go straight in the recycling. What happens when you (or your customers) decide you're over Facebook, or stop clicking on Google Adwords? In this video Gary Vaynerchuk asks a bunch of event marketers how many of them said five years ago that they'd never have a Facebook account … but now they do. He says we need to ask ourselves where our customers will be hanging out in two years time. Hey, you could be on Snapchat or Vine! There's no point fishing in the wrong spot, and those fish are schooling all over the place. Partly because marketers To View More >>
Reading Dad's post about treating people as individuals reminded me of sitting in Air New Zealand's LAX lounge a few years ago. I was working on my laptop when this attractive woman sat down next to me and asked if I had the wireless login. Sorry," I said, "the wifi is playing up - you'll need a cable from the front desk". She turned her computer towards me and said, "It's OK, I have a Mac". :) "So do I, but you'll still need a cable," I said. "Look, I have to go confirm my seat - I'll get one for you." She smiled and said thank you. A few minutes later I returned and helped her get her computer To View More >>
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